Funnel - 3.0 2024
Visual IDentity overhaul

After the last update and refinement of the existing logo, the company decided to go for a new overhaul.

My involvement with the external firm was to critique and estimate the work internally when the rebrand project was done.

With the building blocks in place I worked on website mockups, ad templates, adaptation of the new brand assets into our product and in what stages that should be done.

Logo transformation

Red electrical outlet with three circular holes
Website homepage featuring a smiling man, large headline 'Go from data to intelligence', orange circles and rectangles, navigation menu, and company logos at the bottom.

Start page mockups for the launch.

A marketing website homepage for Funnel with a dark green background, a woman in a hat and colorful clothing sitting in a modern space, main headline 'Turn data into impactful marketing decisions', featuring screenshots of marketing analytics dashboards, with options for starting a free trial or getting a demo, and logos of partner companies at the bottom.
A marketing website homepage for Funnel, featuring a person in casual clothing and a white background, with overlapping screenshots of analytics dashboards.
Person in tan coat and white boots skateboarding against a background with abstract shapes and muted colors.

Containers for landingpages

Close-up of smiling women, with visible teeth and eyes closed, showing joy and happiness.
Close-up of a person's eyes, nose, and mouth with artistic circular cutouts.
A person with blonde hair wearing a black shirt, showing a tattoo on their arm, adjusting their hair with a blurred background.
A marketing data platform advertisement featuring a background of white balls and text promoting mission control for marketing data management.

Mobile menu, start and expanded

Mobile website menu with sections labeled Platform, Solution, Pricing, Case studies, Partners, Resources, and Login, featuring a dark green background, white text, and a pink and orange geometric design in the bottom left corner.
Screenshot of a digital platform menu with sections for Overview, What can you do with Funnel?, Why Funnel?, and Solution, Pricing, and Case studies.
Nine line icons related to data, analysis, and social media arranged in a 3x3 grid on a dark background

Icons - Functional and illustrative

A diagram showing the evolution of attribution methods from old paradigm, through transition, to new paradigm, with overlapping colored areas labeled past, present, and future.

Graphics

Digital marketing dashboard showing campaign data with metrics like cost, impressions, clicks, CPC, CTR, CPM, cost over time line graph, and cost per traffic source bar chart.
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