Funnel - Identity update 2022
One of the first projects when starting full-time at Funnel, was to update the brand. The colors needed an uplift for the digital environment and the logo was unbalanced with illogical spacing.
As a result I ended up adding more colors to the palette, by using the tertiary part of the spectrum as anew addition.
The Old and Improved. The Funnel Brand for their digital channels
Along with the fundamentals of the brand, I looked over the site as well. I increased the weight of the headlines and introduced a second font to the body text. With Montserrat as the headline font and Open Sans being used pretty much everywhere else, the information came together in a more unified way. Besides, the Funnel product uses Open sans, so it was a win win.
Black Friday
Performance Marketing
campaign 2023
First real use of AI, in its starting glory.
OK, the Black Friday craze is a known thing. It causes havoc for retail business and well, we wanted to use that history to our favor.
The copy writer and I had a few creative sessions, twisting and turning the words and then running the results by our Performance Marketers.
A complete campaign needs a solid red-thread from the ad that leads to the landing page that just makes sense. The concept had not been used much and proved to be a winning one.
here is so much happening for agencies and marketers leading up to Black Friday, how could we with the right
key words, be both clever and reach the right audience.
We used Midjourney with clever prompts that our Copy writer created. We turned into our negative colors in the brand book. We turned the volume up just a tad and it turned out that the campaign became both effective for
the intended audience and hyped our brand awareness.
