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Logo with overlapping green rectangles and black text reading 'ITS'.

ITS, a company you don’t know exists unless you are in the electricity business for connectivity. A non profit organization.

Diagram showing color shades of green and dark grey with their respective percentages, RGB values, and hex codes, adjacent to the text 'ITS'. The green shades are labeled 60% Green and 50% Green, while the dark grey is labeled Dark grey.
An illustration explaining the structure of the letters in the word 'VITS,' highlighting the top width of the 'T' and the distance of the 'I' from the name, which is 1.5 times the width of the 'I.'
Mobile phone displaying a website for building networks for communication standards on a green background.
Mobile phone displaying a navigation menu with options such as About Us, Standards, Working Groups, Events, Contact, Member, and Language settings, on a green background.

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ITS, a company you don’t know exists unless you are in the electricity business for connectivity. A non profit organization.

They were looking to have a new Brand Identity made from scratch. As a freelancer at the time, I started with a workshop with the board to find out more about what the company stands for and where they want to go.

I then went to the drawing board and there were a few words that stood oout, connectivity, inclusion, and non profit.

So the plates on the logo stand for the standards in the business and the overlapping and darker part in the symbol, is the connectivity.

I also like to make it logical when it comes to the spacing in a logo so that is all connected, get it :)

The gap between the symbol and the name, is to be 1.5 of the width of the I.

My main focus was on the brand itself and mockups of the site was made.

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