“Help me create an identity that says more than traditional HR or recruitment companies.”

The task was a clever approach to a market flooded with recruitment and HR firms. With a stronger focus on Employer branding, Embrando wanted a strict but creative logo and identity. I created the combination of bold colors and a dark grey, with a stiff and creative font called N27. The palette is intertwined with off-white and dark-blue-purple. This time it was not all about usability, but also a touch of design where it sees fit.